Service 02 · Web Design

A website that earns its keep.

Most campground sites are stuck in 2008, slow, hard to navigate, broken on phones, with the booking link buried three clicks deep. We build the modern alternative: fast, beautiful, mobile-first, engineered to convert lookers into bookers.

See an example →

The Status Quo

What we usually find on day one.

The site loads in 7 seconds on a phone with a weak signal. The hero photo is a stock image of a different park. The booking link goes to a third-party site that opens in a new tab and looks nothing like your brand. The contact form sends to an email address nobody checks.

The owner pays a local web guy $150/month to "host the site" but he hasn't returned a call in two years.

Sound familiar? You're not alone. The good news: the fix isn't complicated.

The Build

What every site includes.

✓

Custom design

Not a template. Not a Squarespace skin. We design around your brand, your photos, your story. Approved by you before we write a line of code.

✓

Mobile-first

Over 70% of campground site visits come from a phone, usually mid-trip. Every page is built for that screen first.

✓

Fast page loads

Optimized images, modern code, hosted on infrastructure that doesn't blink at traffic spikes. Target: under 2 seconds on a phone.

✓

Booking, integrated

Our booking widget embedded directly in the page, same design language, no third-party redirect. Path from "I want to stay here" to "I've paid" is 4 clicks.

✓

SEO foundation

Proper meta tags, schema markup, sitemap, image alt text, content structure Google can read. Search Console set up on day one.

✓

Photo gallery + reviews

A real gallery of YOUR park. Reviews pulled in from Google. The trust signals that make people click "book now" without second-guessing.

✓

Standard pages

Home, Sites & Rates, Amenities, Things to Do, Photos, Contact, Policies. More if you need them.

✓

Hosted by us

SSL certificate, hosting, regular backups, security: $49/mo. The site lives on our platform, that's how the booking flow stays plugged into your /app data.

The Process

How a site comes together.

  1. 1
    Week 1

    Discovery call

    A 30-minute call to understand your park, who stays, what makes you different, what photos and content you have, what you'd like the site to feel like.

  2. 2
    Week 2

    Design mockups

    We send you 2-3 visual directions for the homepage. You pick one, give feedback, we refine until it feels right.

  3. 3
    Weeks 3-4

    Build

    We build the site. Wire up the booking widget. Set up the domain and SSL. Stand up a staging URL for you to click through.

  4. 4
    Week 5

    Polish & launch

    Last round of edits. Your sign-off. We point your domain to the new site and submit to Google. You're live.

  5. 5
    Forever

    Updates

    Need to swap a photo, change a rate, add a seasonal event? Email us. Reasonable changes are included for the first year.

Investment

Two ways to pay.

Design
$2,500

one-time design fee · then $49/mo hosting

For operators who want the design done up front. Pay once for the build, then a flat $49/mo to keep it running on our platform.

Bundled
With Software
+$99/mo

on top of software subscription · 24-month commitment

For operators who'd rather spread the cost. Design fee waived; software + website + $49/mo hosting bundled into one monthly bill.

Larger or more complex sites quoted individually. Multi-park websites starting at $5,000.

What you're buying

A custom site built on our platform.

The site lives on Campground Management, that's what makes the booking widget, the live availability map, the rates engine, and the rest of your operator console all plug straight into the public site without integrations to maintain. You're paying for the design and the platform that runs it together.

While you're with us
  • Edit copy, photos, blog posts in /app
  • Site updates as we ship platform features
  • Hosting, SSL, backups, security all included in $49/mo
  • Booking flow stays in sync with your sites and rates
If you ever leave
  • You get a static HTML export of the design as a "skin"
  • Visual layout and content come with you
  • Booking, reservations, calendar, payments, those live in our software, so they stay here
  • You'll need to wire the static site up to whatever you switch to

Same way Squarespace and Webflow work, a custom CMS that powers the site. Different from a WordPress build you can pick up and move; we tell you up front so you can pick the model that fits.

Live example

Elm Hill RV Resort

A fully bookable, mobile-first site built on our platform. Walk through the booking flow, the interactive site map, the events calendar, and the blog. This is the level of finish you'd get for your park.

demo.campgroundmanagement.com →

Common questions

What operators ask before saying yes.

How long does a project take? +
Most projects run about 4 to 6 weeks from kickoff to launch. Week 1 is discovery, week 2 is design mockups, weeks 3 to 4 are the build and booking integration, and week 5 is polish and launch. Multi-park or multi-property sites take longer; we will scope honestly during the discovery call.
Do you build on WordPress? +
No. The site lives on the Campground Management platform, which is what makes the booking widget, the live availability map, the rates engine, and the rest of your operator console plug straight into the public site without integrations to maintain. If you ever leave us, you get a static HTML export of the design as a "skin" that can be wired up to whatever you switch to.
Will I be able to edit the site myself? +
Yes. The /app dashboard includes a content editor for copy, photos, blog posts, events, and amenities. Most operators handle their own day-to-day edits and only ping us for structural changes (new pages, layout changes, big seasonal redesigns).
What if I already have a website? +
Two options. If your current site is functional but the booking flow is broken, we can embed our booking widget into your existing site for a smaller engagement. If your current site is a 2015 WordPress build that loads in 7 seconds, the right move is usually a full rebuild on our platform; we will tell you honestly which fits your situation.
Do you handle photography? +
Two paths. You can supply your own photography (your phone, a staff photographer, your existing asset library) and we will build the site around it, or we can dispatch a local photographer from our network to shoot a fresh asset library for you. Both work; we will recommend whichever fits your situation and budget.
What is included in hosting? +
SSL certificate, hosting infrastructure, daily backups, security updates, and CDN delivery. Hosting is a flat $49 per month after launch. You never pay separately for SSL renewals, security patches, or platform updates; everything is included.
Will it rank on Google? +
The site ships with proper meta tags, schema markup, sitemap, image alt text, structured content, and Search Console set up on day one. That is the foundation. Active SEO work (content, link-earning, GBP management) is a separate engagement, see campground SEO.
Do I need to migrate from my current platform? +
Yes. Booking data, guest records, reservation history, and payment configuration all migrate to our platform during onboarding. We have done migrations from RoverPass, Newbook, Campspot, ResNexus, RMS, and several proprietary systems; the process is well-tested.
Sean Hakes
Written & maintained by
Sean Hakes, Founder, Campground Management

25 years in Marketing & Advertising and 14-year RV industry veteran. Founder of RVParks.US and Campground Management.

Ready for a real website?

Tell us your current URL and a sentence about what you'd like changed. We'll send back honest thoughts within a day.

Or see our marketing services · all three offerings

"We're not trying to be the biggest. We're trying to be the best one for the family-owned park."

Sean Hakes, Founder · Read our story