A real strategy, not a status meeting with a Google Sheet.
Most "marketing strategy" engagements are a 30-page deck delivered once and forgotten. This one is different: a 90-day rolling plan, a monthly working call, a unified dashboard pulling from every channel, and a single human accountable for the number you actually care about, bookings. Designed for operators who want to focus on guests and let a real marketing team own the rest.
The case
Why "marketing strategy" is broken in this industry
The standard campground marketing strategy engagement looks like this: a senior consultant flies in, runs a 2-day workshop, builds a 40-slide deck with frameworks borrowed from B2B SaaS, presents it to the operator, and leaves. The operator nods, files the deck, and goes back to running the park. Six months later, nothing has happened. The consultant blames the operator for not "executing." The operator blames the consultant for not understanding the business. Both are partly right.
A working strategy engagement is structurally different. It runs in 90-day rolling cycles because anything longer is fiction in seasonal hospitality. It has a single human, not a "team", accountable for the outcome, because diffuse accountability produces zero accountability. It includes the working hours to actually execute (not just plan), or at minimum a tight feedback loop with whoever does. And it reports on the four metrics that actually matter for a park (cost per booking, organic share of bookings, repeat-booking rate, channel ROAS) instead of vanity metrics that look good in slides.
Consultant decks vs operating strategy
The structural difference between strategy and slides.
| Dimension | Traditional consulting engagement | Campground Management |
|---|---|---|
| Planning horizon | 12-month deck delivered once. | 90-day rolling plan, refreshed monthly. |
| Cadence | Quarterly check-ins. | Monthly working calls + weekly async updates. |
| Accountability | "The team." | A single named strategist, on your account for the duration. |
| Reporting | 40-page automated PDF. | 1-page monthly: 4 KPIs that matter, plus what we did, what is next, what is at risk. |
| Execution | Hand-off to internal team or another agency. | Strategist coordinates execution across SEO, paid, social, email, content tracks. Single accountable thread. |
| Cost | $50k+ for the engagement, then nothing. | $2,400/mo all-in, strategy + reporting + cross-channel coordination. |
What's included
What ships every month.
90-day rolling plan
A live document, what we are doing, why, in what sequence, with what budget. Refreshed monthly. Always covers the next 90 days, never the next 12 months.
Monthly accountability call
60 minutes, every month, with your assigned strategist. Review last month, finalize next month, surface decisions that need you. Recorded for the operator who could not attend.
Unified channel dashboard
One dashboard pulling from Google Ads, Meta, GA4, GBP Insights, your booking system, email platform. Every channel's ROAS in one place, refreshed nightly.
Cross-channel coordination
Strategist owns the throughline across SEO, paid, social, email, content. No more "the SEO agency and the paid agency are running into each other." One brain, multiple hands.
Quarterly strategy reset
Every 90 days, we step back. Channel mix, budget split, seasonal flighting, competitive moves. Reallocate hard if the data demands it.
Decision support, on-call
Vendor selection, new channel evaluation, M&A due diligence on adjacent properties, we are the strategic sounding board, not just the marketing team.
If/then
When this engagement is the right fit.
How the engagement runs
From kickoff to compounding results.
Diagnostic
We pull every channel's data, audit current performance, benchmark against peers, and produce a 1-page diagnosis.
First 90-day plan
Plan delivered. Channel mix, budget allocation, sequencing, KPIs we are optimizing toward.
Operating cadence
Monthly accountability call, weekly async updates, monthly 1-page report. Plan rolls forward 30 days every cycle.
Quarterly reset
Every 90 days: full channel-mix review, budget reallocation, seasonal flighting adjustment, new-channel evaluation.
Common questions
What operators ask before saying yes.
Do I get a real strategist or a junior account manager? +
How is this different from "fractional CMO" engagements? +
What if you and my existing agency disagree? +
Can you replace my existing in-house marketer? +
How fast will I see results? +
What is the contract length? +
25 years in Marketing & Advertising and 14-year RV industry veteran. Founder of RVParks.US and Campground Management.
Bring on a strategic operating partner.
Free 30-minute call. We will pull your current channel performance, identify the biggest unforced error, and tell you whether this engagement is right for your stage. Honest answer either way.
"We're not trying to be the biggest. We're trying to be the best one for the family-owned park."
Sean Hakes, Founder · Read our story