Roku, Hulu, Sling, YouTube TV, for your campground.
The same streaming-TV media buy big chains use to reach travelers, priced and targeted for independent parks. Geo-fence households actively researching travel. Show them your campground while they are binging on the couch planning their next trip.
The case
Why traditional TV stopped working, and what replaced it
Cable cord-cutters are 70% of US households now. Your traditional TV ad budget is hitting fewer prospects every year, at a worse demographic skew, with no way to measure attribution. Connected TV (CTV) is where every cord-cutter went, and unlike cable, you can geo-target down to the zip code, layer travel-intent audience signals, and only pay for completed views. The unit economics are not slightly better; they are categorically better.
A 30-second spot on Hulu in your drive-market geography costs less per completed view than Facebook video ads, looks 10× more premium because it is on a real TV in a real living room, and reaches the household at the actual moment vacation decisions get made. The campground category is years behind on this. Most independents still think CTV is "for big brands." That assumption is wrong, and the parks acting on the gap right now are eating the rest of the market's lunch.
Cable vs CTV vs social video
Where the dollars actually compete.
| Dimension | Cable TV / broadcast | Connected TV (Hulu, Roku, etc.) |
|---|---|---|
| Audience reach | Falling 8–10% per year as cords keep getting cut. | Growing, 70%+ of US households, all major demographics. |
| Targeting | DMA-level at best. | Zip code, household income, travel-intent signals, retargeting. |
| Measurement | "We saw a Nielsen rating." | Completed views, frequency, lift studies, bookings tied to households exposed. |
| Minimum spend | $5,000+ to even get in the room. | $1,500/mo gets you on Hulu + Roku + Tubi. |
| Creative quality | Same spot you ran in 2019. | Drone + on-site footage, 6s + 15s + 30s versions, refreshed quarterly. |
| Attribution | None. | Conversion lift studies + offline-conversion match-back. |
What's included
What ships in a CTV campaign.
15s + 30s spot production
We script, storyboard, and shoot a real ad using drone + on-site footage of your park. Music-licensed, voice-over included. 6-second bumper version included for cross-screen retargeting.
Geo-targeted placement
Targeted by drive-market radius (typically 200–500 miles), age, household income, and travel-intent signals from third-party data partners.
Multi-platform distribution
Hulu, Roku, Sling, Tubi, Pluto TV, YouTube TV, plus YouTube Pre-Roll for cross-screen reach. Frequency capped to avoid burnout.
Dashboard + monthly reporting
Completed views, impressions by platform, CTR to your booking page, attribution model. No black-box "trust us" reporting.
Seasonal flighting
Heavier spend in your booking-window season (typically Jan–March + back-to-school for fall stays), light maintenance the rest of the year.
Lift studies (quarterly)
Holdout-group methodology, we measure incremental booking lift attributable specifically to the CTV exposure. Real attribution, not vanity metrics.
If/then
When CTV is the right next dollar.
How the engagement runs
From kickoff to compounding results.
Strategy + audience build
Drive-market mapping, audience segments, household-income targeting, travel-intent overlays. Output: media plan + creative brief.
Spot production
Half-day shoot day on your property. Drone + ground footage. Three cuts (6s/15s/30s) edited and licensed.
Campaign launch
Live across Hulu, Roku, Sling, Tubi, YouTube TV. Dashboard configured, conversion tracking wired.
Optimize + report
Weekly optimization (frequency caps, audience refinement, creative rotation). Monthly 1-page report. Quarterly lift study.
Common questions
What operators ask before saying yes.
Will my ad actually run on Hulu? +
Is the production quality good enough for premium streaming? +
How do I know it actually drove bookings? +
What if my drive market is small? +
Can I see the ad before it goes live? +
How is this different from running a video ad on Facebook? +
25 years in Marketing & Advertising and 14-year RV industry veteran. Founder of RVParks.US and Campground Management.
Show up where the booking decision actually gets made.
Free 30-minute strategy call to see if your market and budget make CTV the right next move. We will model the math live.
"We're not trying to be the biggest. We're trying to be the best one for the family-owned park."
Sean Hakes, Founder · Read our story