Service 03 · Digital Marketing
More bookings.
Without doing the marketing yourself.
You bought a campground because you love being outside, hosting people, and running a small business. You did not buy it so you could spend your evenings learning Google Ads. We handle the marketing so you can run the park.
Free custom park website with any SEO package. Plans start at $359/mo on a 12-month agreement.
An Honest Take
Most "campground marketing" is generic.
Most marketing agencies treat campgrounds like they treat plumbers, same playbook, same targeting, same ad copy. They run Google Ads against "campground near me," send a monthly report full of vanity metrics, and bill you $1,500/mo for it.
We're different because we know this niche. We built RVParks.us. We talk to RVers every day. We know what a 32-foot Class C owner looks for in October vs what a young family in a pop-up wants in July. That domain knowledge shows up in every ad, every blog post, every email.
The Work
What's actually getting done each month.
Local SEO that compounds
We optimize your Google Business Profile (the most underrated free traffic source for campgrounds), build out your local citations, and write location-targeted blog posts about your area, "Best places to fish near [your town]," "Fall foliage drives within 30 miles of [your park]," and so on.
Why it works: when an RVer Googles "RV park near [your town]," you want to be in the top 3 map results. That's 80% of bookings from search. Local SEO gets you there over 4-6 months and keeps you there for years.
Paid ads, run carefully
Google Ads and Meta (Facebook/Instagram) campaigns targeting RVers planning trips through your area. We set tight geographic and demographic filters, write the ad copy ourselves, and review performance weekly, not monthly.
Most agencies set ads on autopilot and burn budget. We treat your ad spend like it's our own, because if we waste it, you cancel.
Email to past guests
Your past guests are your single best source of new revenue. We design and send 1-2 thoughtful emails per month, seasonal updates, early-booking discounts, photos of recent improvements, to your guest database.
Average open rates for our campground campaigns: 38%. Industry average is 21%. Specificity wins.
Social content that doesn't feel templated
8-12 Instagram and Facebook posts per month, written and scheduled for you. Real photos from your park, real captions about your area, no stock images of generic RVs.
If you have an iPhone and 15 minutes a week to send us photos, we'll do the rest.
Reputation management
We monitor your Google, Facebook, RVParks.us, Campendium, and Yelp reviews. We draft owner responses for your approval, both the great reviews and the angry ones. Bad reviews managed well actually build trust.
A 2-star review with a thoughtful owner reply outperforms a generic 5-star review by every conversion metric we track.
A monthly call (optional)
A 30-minute call once a month to review what worked, what didn't, and what we're trying next. No 60-page PDF reports, just a conversation.
Pricing
Three retainer levels.
For parks just getting serious about marketing
- ✓ Google Business Profile optimization
- ✓ Local SEO + citations
- ✓ 2 blog posts per month
- ✓ 4 social posts per month
- ✓ Review monitoring
+ ad spend (typically $300-1,000/mo additional)
- ✓ Everything in Foundation
- ✓ Google Ads campaign management
- ✓ Meta ads (Facebook + Instagram)
- ✓ Monthly email campaigns
- ✓ 4 blog posts, 8 social posts
- ✓ Monthly strategy call
Multi-park, larger ad spend, custom scope
- ✓ Everything in Growth
- ✓ Multi-property coordination
- ✓ Larger ad budget management
- ✓ Influencer partnerships
- ✓ Custom reporting
Marketing services include a free listing on RVParks.us and a discounted booking software bundle. See all services →
Want a free marketing audit?
Send us your park's website. We'll send back a 1-page write-up of what you're doing well and what's leaving money on the table, no strings attached.
Get the audit →"We're not trying to be the biggest. We're trying to be the best one for the family-owned park."
Sean Hakes, Founder · Read our story