A common pricing pattern in campground software: a $200-300/month subscription, plus 2-3% on every booking that runs through the system. The first number is the one you see on the pricing page. The second one is the one that adds up.
Walk through it on a real park.
A 60-site campground at 65% summer occupancy averaging $58/night, open seven months a year, lands around $295,000 in seasonal revenue. That's not a fancy resort, that's a normal independent. Run those numbers against the standard "subscription + 3% per booking" pricing:
- Subscription: $250/mo × 12 = $3,000/yr
- 3% on bookings: 3% × $295,000 = $8,850/yr
- Total: $11,850 a year just to run the booking software.
The 3% is the bigger cost. And the 3% scales with your success, you do the work, the software vendor takes a cut.
What we charge instead
Flat monthly. $99 Starter, $199 Growth. No platform fee, no per-booking percentage, no per-site charge, no commission, no upsell that quietly adds 1.5% to every transaction.
On the same 60-site park that was paying $11,850/yr in the example above:
- Growth subscription: $199/mo × 12 = $2,388/yr
- Booking fees: $0
- Total: $2,388/yr, about $9,500 less per year.
That's a paid-off pickup truck every two years.
The honest fine print
Stripe (the payment processor) charges 2.9% + 30¢ per online transaction. That's the same standard rate every online merchant pays. That's not us. That's the cost of taking a credit card on the internet, identical whether you use Stripe via us, via Squarespace, via Shopify, or directly. Money flows direct to your bank in 2 business days. We never touch it.
Why this works for us
We're not a marketplace. We don't bring you bookings, your own marketing does that, your existing email list does that, your "we're on Percy Priest Lake" word-of-mouth does that. Charging a marketplace-style fee for a non-marketplace product is double-dipping. Subscription pricing aligns us with you instead of with your transaction volume.
If we built a feature that meaningfully grew your bookings, we'd be tempted to capture some of that growth as a fee. We didn't, so we don't. Pay us a fair flat rate for the software; keep 100% of the booking value for yourself.
If you're paying a 3% transaction take to your current vendor, do the math on your park. The number is usually larger than people guess.
Run your park on Campground Management.
Booking software is free, forever. No credit card. Paid plans (\$99/mo Starter, \$199/mo Growth) add a custom website, SEO, and a marketing engine. Zero platform fees on bookings, ever.
